Turning a 100K+ Social Following into a Trackable Sales Pipeline

The Challenge

Vitagene Farms imports US bull semen, runs an embryo transfer lab, consults on cattle breeding setups, and sells qurbani animals each season. It had built real social proof across Facebook, Instagram, TikTok, and YouTube, but leads arrived scattered across DMs, comments, WhatsApp chats, and cold calls, with no shared record of who they were or where they stood in the sales process.

What We Built

We built two connected deliverables. The public site is bilingual (English/Urdu), video-led, and WhatsApp-first, with a searchable US semen catalog and a cart-to-confirmation checkout flow. The admin dashboard centralizes every inbound lead on a drag-and-drop pipeline tagged by source (Website, Instagram, WhatsApp, Cold Call, Referral) and stage (New, Follow-up, Converted), with a shared meeting calendar so farm visits aren't tracked in someone's notebook.

The Result

A following that was previously a vanity metric now has a system behind it: every website inquiry and newsletter signup lands in the pipeline automatically, and every DM, comment, and cold call can be logged as a row the team can work. The homepage, catalog and checkout flow, and the admin lead pipeline and calendar are shipped. Full Urdu copy, a persistent database, and live payment processing are the next phase.