Case Study — Custom Website

One Front Door for Six Construction & Design Divisions

A multi-brand marketing site paired with a purpose-built CMS and a CRM-integrated lead pipeline for Vantage Form Group, a Long Island construction and design group.

4.8 out of 5Google Rating
HEADLINE METRIC
6

partner brands unified under one site

01
6
Partner Brands Unified
02
18
Public Routes Live
03
16
Admin Routes
04
72
Commits Shipped
INDUSTRY
Construction & Design
LOCATION
Long Island, NY
TIMELINE
~12 weeks (May – Jul 2026)
RESULT
partner brands unified under one site
Custom WebsiteCustom CMSCRM IntegrationConstruction & Design
01

The Challenge

Vantage Form Group operates through specialist divisions — design, architecture and engineering, construction, cabinetry, tile, and appliances — rather than one general contractor. Its web presence was a single-brand brochure site, and the client's staff couldn't change a word without a developer. The brief was to make one company feel like one coordinated team, so a homeowner could commission an entire renovation without being handed between vendors.

02

What We Built

We rebuilt the site as a hub-and-spoke system: one shared brand shell surfacing every division as its own page with its own enquiry form, so divisions can be added, retired, or re-badged without restructuring. Behind it sits a custom Laravel CMS with 16 admin routes — leads, blog, portfolio, divisions, users, and an activity log — secured with passkey login. Every quote request is validated, de-duplicated, stored, and pushed server-side into the client's GoHighLevel CRM.

Next.js 14Laravel 13WebAuthn PasskeysGoHighLevel CRMCustom CMSGSAP Motion
SERVICES USEDWebsite Development, Custom CMS, GoHighLevel CRM Integration
03

The Result

VFG moved from a single-brand brochure site to a multi-division digital front door with its own operations layer. Every lead, project photo, and piece of SEO content now flows through a system the client's team can run directly, while unconfirmed partnerships and sensitive claims stay behind an explicit approval step instead of shipping by default.

The VFG Group

See it live.

How This Project Came Together

  1. 01
    Foundation & brand hierarchy
    May 2026
  2. 02
    First live preview
    May 11, 2026
  3. 03
    Admin CMS & inner pages
    June 2026
  4. 04
    Governance pass & ship
    Jul 28, 2026

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