A multi-brand marketing site paired with a purpose-built CMS and a CRM-integrated lead pipeline for Vantage Form Group, a Long Island construction and design group.
partner brands unified under one site
Vantage Form Group operates through specialist divisions — design, architecture and engineering, construction, cabinetry, tile, and appliances — rather than one general contractor. Its web presence was a single-brand brochure site, and the client's staff couldn't change a word without a developer. The brief was to make one company feel like one coordinated team, so a homeowner could commission an entire renovation without being handed between vendors.
We rebuilt the site as a hub-and-spoke system: one shared brand shell surfacing every division as its own page with its own enquiry form, so divisions can be added, retired, or re-badged without restructuring. Behind it sits a custom Laravel CMS with 16 admin routes — leads, blog, portfolio, divisions, users, and an activity log — secured with passkey login. Every quote request is validated, de-duplicated, stored, and pushed server-side into the client's GoHighLevel CRM.
VFG moved from a single-brand brochure site to a multi-division digital front door with its own operations layer. Every lead, project photo, and piece of SEO content now flows through a system the client's team can run directly, while unconfirmed partnerships and sensitive claims stay behind an explicit approval step instead of shipping by default.
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